Netflix has turned Rumi, the half-demon lead singer of HUNTR/X, into a dance teacher. A new featurette called “Inspired By Rumi: The Power of Movement” went up on the Netflix YouTube channel on Monday, November 2, and by Tuesday evening it had passed 268,000 views.
The clip runs three minutes 55 seconds. Netflix’s own description pitches it as a lesson in how Rumi “leads HUNTR/X”: holding the center of a formation, connecting with an audience and, in Netflix’s words, the “skills behind her moves.”
It is the latest drop in a week-long choreography rollout. On Friday, October 31, Netflix’s Tudum site announced full official routines for “How It’s Done,” “Golden,” “Takedown,” “Soda Pop” and “Your Idol,” performed by the film’s original choreographers rather than by animated characters, plus a set of special episodes from November 2 in which those choreographers break down signature poses and formations. The Rumi featurette belongs to that second strand.
Who is actually dancing
Three teams built the film’s dances, and Netflix has now put names to each routine:
- Nain of Jam Republic, with Sharon and KINA, performs “Golden” and “Takedown.” Nain, also credited as Jo Na-In, created both sequences for the film.
- Leejung Lee of THEBLACKLABEL, with Bambi (Park Ji-eun) and Nara (Lee Nara), performs “How It’s Done,” the opening number she choreographed.
- K-Tigers, led by Ha Seong Jin, perform “Your Idol” and “Soda Pop”; his crew for both routines is Kim Seong Hyun, Roh Jun Seo, Kim Tae Sung and Lee Ok Hyun. Ha said he folded taekwondo into the Saja Boys’ moves so the martial art could read as “something aesthetically powerful.”
Nain summed up the brief for animation in one line: “In animation, every movement matters, from the emotions expressed through the fingertips to the precision of the formations.”
Why a dance lesson counts as news
Because the film it serves keeps breaking its own records. Netflix’s description under the Rumi video says KPop Demon Hunters has now passed 670 million views and spent 63 consecutive weeks in the Global Top 10, which makes it Netflix’s most watched film ever. For scale, that is a jump from the 325.1 million views Netflix counted at the 91-day cutoff it uses for official charts, so the film has roughly doubled its audience since the fall of 2025.
The movie, directed by Maggie Kang and Chris Appelhans and produced by Sony Pictures Animation, won Best Animated Feature at the Academy Awards, the Golden Globes and the Critics’ Choice Awards, and “Golden” became the first K-pop song to win both an Oscar and a Grammy. A Criterion Collection disc release arrives on November 3, with a launch event at The Grove in Los Angeles on November 8 that Kang and Appelhans plan to attend.
Badiyaa has tracked each step of this rollout: the official “Golden” dance video, the “Soda Pop” routine and the “Your Idol” drop, which passed 1.4 million views in three days. All of our coverage is collected at badiyaa.com/?s=kpop.
The clip, weighed
What works: the Rumi featurette is the first of these videos to explain rather than demonstrate. The full routines show you the steps; this one tells you what a center position is for and why the lead keeps her eyes on the crowd. Ha Seong Jin’s remark that he used “strategic pauses between movements” to create the dark mood of “Your Idol” is the kind of detail casual viewers never get from the film itself.
What does not: at under four minutes it is a taster, and it is also a sales tool. Every video in the series ends on a link to the film, and Tudum’s own page wraps the routines in a shop of HUNTR/X hoodies and Derpy tiger stickers. The 268,000-view count is healthy for a featurette but well behind the 1.4 million the “Your Idol” routine drew in three days, a sign that fans want the full dances more than the commentary.
Netflix has said more routines and breakdown episodes will arrive on Tudum and its social channels through the week, so the series should still be growing when the Criterion edition hits shelves on Tuesday, November 3.
Further reading
Image: John Manard, CC BY-SA 4.0 via Wikimedia Commons
This article was produced with AI assistance and reviewed by our Editorial Desk. How we work.
