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    "headline": "Snoop Dogg turns 55 on October 20 with a 22nd album out and his biopic set for 2027",
    "description": "Snoop Dogg's 10 Til' Midnight opens with 'Step' featuring Swizz Beatz, whose official video has passed 824,000 YouTube views since June.",
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    "articleSection": "Entertainment",
    "keywords": "10 Til' Midnight, Death Row Records, Music videos, Snoop Dogg, Swizz Beatz",
    "articleBody": "Snoop Dogg turns 55 on Tuesday, October 20, and few rappers his age are this busy. Born Calvin Cordozar Broadus Jr. in Long Beach, California, in 1971, he released his 22nd studio album, 10 Til’ Midnight, in April, owns the Death Row label that first made him famous, and has a Universal Pictures biopic about his life dated for August 6, 2027. The birthday is a good moment to measure the distance. His debut, Doggystyle, produced by Dr. Dre, opened at No. 1 on the US albums chart in 1993 with 806,000 copies in its first week, and Tha Doggfather repeated the No. 1 start in 1996. “Drop It Like It’s Hot,” with Pharrell, gave him his first Hot 100 No. 1 in 2004. He has sold more than 35 million records worldwide and collected 17 Grammy nominations, and in 2022 he bought Death Row, the label he joined as a newcomer in the early 1990s, from MNRK Music Group. Still releasing at a pace most acts half his age do not The recent output is the striking part. Missionary, produced entirely by Dr. Dre as a spiritual sequel to Doggystyle, came out in December 2024. Iz It a Crime? followed as a surprise in May 2025, and 10 Til’ Midnight arrived through Death Row and Gamma in April 2026, which is three albums in roughly 16 months. The new record runs 14 tracks, with guests including Swizz Beatz, Peezy, Trinidad James and October London, and production from Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermon, YoungFyre, Swizz and Snoop himself. He framed it around timing: “We’re all standing right there every night, ten minutes away from who we’re gonna be next,” he said when it came out. A 15-minute companion film, directed by Luis De Pena and Yaslynn Rivera and shot mostly in black and white, casts him as two brothers on opposite sides of a heist that goes wrong. The film business is catching up with the music. Craig Brewer, who made Hustle & Flow, is directing Snoop from his own rewrite of a script by Joe Robert Cole, with Jonathan Daviss in the title role. Snoop promised CinemaCon an adult film: “My movie is going to be rated R, I guarantee that.” From his 55th birthday, the release date is 290 days away. The ‘Step’ video: a polished party clip The clip that best shows where his music sits now is “Step,” the Swizz Beatz collaboration that opens the album. The official video went up on Snoop’s official VEVO channel on June 5, runs five minutes and had passed 824,000 views when we checked on October 19. It opens on a sunset aerial shot over a sprawling city with the title in gold lettering, then moves into a mansion with a checkerboard marble floor. Snoop spends much of it in a pink satin set, lounging in gilded rooms, before the video cuts between him and Swizz performing against purple-lit curtains and a crowded house party where Swizz, in bright orange, works the room. As a piece of styling it is confident and very on-brand: warm color, luxury interiors, a host who never raises his voice. The contrast with the album’s black-and-white short film is deliberate and works in the record’s favor, one side of the project playing gangster drama and the other playing celebration. The weakness is length. Five minutes of lounge shots and party cutaways asks a lot of a clip with no story, and the narrative ambition Snoop put into the short film does not carry over here. The numbers suggest the party approach still travels better, though. “17 Rules,” the clip cut from the short film, had about 49,000 views on the same channel on October 19, so “Step” has drawn roughly 17 times as many (824,945 ÷ 48,954 ≈ 16.9). For a 55-year-old who could live off catalog, that is the useful takeaway: the new music is being heard, and the bigger test of his story arrives with the Snoop biopic on August 6, 2027. Further reading Wikipedia: Snoop Dogg Image: Connie Lodge, CC BY-SA 2.0 via Wikimedia Commons This article was produced with AI assistance and reviewed by our Editorial Desk. How we work.",
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