--- title: "Outkast and Nike drop a Georgia Bulldogs collection for the first Georgia-Florida game ever played in Atlanta" url: https://badiyaa.com/outkast-nike-georgia-collection-atlanta-florida-game/ published: 2026-10-29T00:31:00+00:00 modified: 2026-10-29T00:31:00+00:00 section: Entertainment publisher: Badiyaa --- # Outkast and Nike drop a Georgia Bulldogs collection for the first Georgia-Florida game ever played in Atlanta Every jersey carries a 96 for the year of ATLiens, the $1,200 varsity jacket reportedly sold out on launch day, and Georgia players wear the crown on the field October 31. Outkast just put its crown on the Georgia G. Nike, the University of Georgia and the Atlanta duo have released a limited “Outkast U” apparel collection built for Saturday, October 31, when Georgia and Florida play their rivalry game in Atlanta for the first time ever. The first pieces dropped on Tuesday, October 27, through Nike’s SNKRS app, the Atlanta boutique Class Trip and select Atlanta stores, and the full range follows on Wednesday, October 28, at nike.com. Prices run from $50 to $1,200, and the top-dollar item, a red wool varsity jacket with black leather sleeves, was reported sold out on launch day along with a hoodie and a snapback. ## How a lunch turned into a jersey The idea started with André 3000 talking football. “This started over lunch with André,” said Brian Francis, who founded Class Trip, in Nike’s announcement. Francis said André told stories about driving to Athens to watch the Bulldogs, and the team noticed the Florida game was heading to Atlanta. “They put Atlanta on the map. This is our thank you.” The design work leans on Outkast’s own closets. Nike says the pieces pull from the personal style of André and Big Boi over the years, and Class Trip creative director Jon Tietz pointed to one video in particular. “Think of the Roses video,” he said. “Every piece had to feel like it walked right out of that hallway.” Every jersey carries the number 96, and that number does double duty. It marks 1996, the year Outkast released *ATLiens*, and the same season a young safety named Kirby Smart, now Georgia’s head coach, was playing in the Bulldogs secondary. A script reading “University of Georgia, Outkast 1996” runs through the line, and graphics borrow the duo’s “So Fresh, So Clean.” ### What is in the drop - The varsity jacket: red wool body, black leather sleeves, chenille patches, with “Georgia” and “Outkast” stitched on the back - Football jerseys in a cropped mesh practice cut and a heavyweight cotton retro cut - Rugby shirts, a satin bomber, a heavyweight fleece hoodie and graphic T-shirts - Cord caps, a snapback and bucket hats - Game-only gear for Georgia players and staff, including eye-shield decals, skullcaps, mouthguards, wristbands and three styles of gloves The campaign photos were shot in Athens over the summer with six Georgia players from Nike’s name-image-likeness roster, among them cornerback Ellis Robinson IV and safety KJ Bolden, restaging well-known Outkast photos. ## Why Atlanta, and why now Context matters here. The Georgia-Florida game has been played in Jacksonville, Florida, since 1933, which means this weekend breaks a 93-year habit (2026 minus 1933). The usual Jacksonville stadium is under renovation, so the game moves north to Mercedes-Benz Stadium, where Nike will run a game-day pop-up on Saturday. It is also Outkast’s second Atlanta football tie-in in a week. On October 21 the Atlanta Falcons released a seven-piece collection for the 30th anniversary of *ATLiens*, done in the album’s black and neon green, and Big Boi was booked to perform at halftime of the Falcons’ home game against the San Francisco 49ers on Sunday, October 25. The duo entered the Rock and Roll Hall of Fame in 2025. For readers outside the South, here is the history that makes this hit. When Outkast won best new artist at a 1995 awards show in New York, the crowd booed, and André answered with a line Nike’s announcement now quotes back as six words: “The South got something to say.” A year later, *ATLiens* debuted at No. 2 on the US albums chart, sold nearly 350,000 copies in its first two weeks and went on to double-platinum certification. Thirty years on, the price gap tells you who this is for. The $1,200 jacket costs 24 times the $50 entry point, which puts the collection somewhere between a game-day souvenir and a collector’s piece. The gear that matters most for fans will not be for sale at all: Georgia’s players wear the Outkast crown on their helmets’ eye shields when they kick off against Florida on October 31. ## Further reading - [Wikipedia: ATLiens](https://en.wikipedia.org/wiki/ATLiens) *Image: David Shankbone, CC BY 3.0 via Wikimedia Commons* *This article was produced with AI assistance and reviewed by our Editorial Desk. [How we work](https://badiyaa.com/editorial-policy/).*