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    "headline": "Eminem’s Mom’s Spaghetti opens a permanent stand at Ford Field, with a $17.99 S’ghetti sandw",
    "description": "The stand sits outside Section 127 near midfield and opened for Lions-Packers on October 25; next stop is a Mom's Spaghetti food truck at the team's Munich fan fest in November.",
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    "articleBody": "Eminem’s Mom’s Spaghetti now has a fixed address inside Ford Field. The stand sits outside Section 127, close to the 50-yard line on the visitors’ side, and it opened formally for the Detroit Lions’ home game against the Green Bay Packers on Sunday, October 25. A plate of classic spaghetti costs $12.99 there, while spaghetti with meatballs and the S’ghetti sandwich are $17.99 each. The brand announced the move on Instagram on Friday, October 23, and the stadium followed a day later. It is not a one-game novelty. “It’s [at Ford Field] for the long haul and we are excited about it,” said Curt Catallo, whose Union Joints restaurant group runs the business with Eminem and his longtime manager Paul Rosenberg. “It’s the first permanent location beyond the alleyway.” That alley is the one between Union Assembly and the Fillmore Detroit on Woodward Avenue, where the takeout window has operated since 2021. The stadium version reportedly had a quiet trial run first, during the Lions’ September 27 home game against the New York Jets, before Sunday’s official start. What is on the stadium menu The Ford Field lineup is the same short list the brand has always sold: plain spaghetti, spaghetti “with balls,” as Catallo put it, and the sandwich, which stacks sauced noodles between two slices of garlic toast. At the stadium the sandwich comes with a cup of red sauce on the side. “The s’ghetti sandwich is served Marshall-style with marinara to dip in,” Catallo said, a nod to the rapper’s legal first name, Marshall Mathers. Union Joints is also selling food from two of its other concepts in the building, Bunkhouse Burgers and Honcho, so the spaghetti stand is part of a wider concession deal for the group rather than a lone celebrity booth. From a lyric to a business The name comes from the opening verse of “Lose Yourself,” the 2002 single from the 8 Mile soundtrack that won Eminem the Academy Award for Best Original Song. In the song, a nervous rapper’s sweater carries the evidence of “mom’s spaghetti,” and the phrase became one of the most quoted lines in his catalog. Turning it into food took years of testing. Rosenberg has described the early pop-ups as a way to find out whether the idea could work. A short timeline: December 2017: a pop-up at The Shelter, the basement club under Saint Andrew’s Hall, tied to the release of the album Revival. 2018: stands at Coachella, followed by appearances at Firefly and Governors Ball. April 2020: Shady Records and Union Joints sent meals to Detroit hospital staff and vaccination workers during the pandemic. September 29, 2021: the permanent window opened at 2131 Woodward Avenue, and Eminem served the first ten customers himself. February 2022: a temporary Los Angeles location ran from February 9 to 13, the week he played the Super Bowl LVI halftime show. November 2022: a New York pop-up marked the 20th anniversary of 8 Mile. October 2023: a jarred tomato sauce went on sale online and sold out within hours. December 2024: a three-day pop-up in Riyadh, Saudi Arabia. Above the Woodward window, a retail room called “The Trailer” sells merchandise and archive items, a reference to the trailer home of B. Rabbit, Eminem’s character in the 2002 film. What a plate costs now, and what it cost then The price climb is easy to track because each phase published a menu. At the 2017 Shelter pop-up, spaghetti was $5 and meatballs added $3, so a full plate came to $8; the sandwich was also $5. The 2021 window listed the three items at $9, $12 and $11. Against those 2021 figures, the Ford Field prices work out to $3.99 more for plain spaghetti ($12.99 minus $9), $5.99 more for the meatball plate ($17.99 minus $12) and $6.99 more for the sandwich ($17.99 minus $11). Over the full nine years, the sandwich has gone from $5 to $17.99, roughly 3.6 times the original price, though stadium pricing usually runs above street prices for any food brand. The Lions tie-in keeps widening The stand is one piece of a growing relationship between Eminem and the team. He performed during the Lions’ Thanksgiving halftime show in 2025, and the club has said he and Rosenberg will consult on halftime talent and production through 2027. Plans for this year’s Thanksgiving show had not been announced as of the weekend. The brand is also traveling with the team. The Lions have announced a Mom’s Spaghetti food truck for their Munich Fan Fest at Odeonsplatz on November 13 and 14, selling pasta, S’ghetti sandwiches and limited-edition joint merchandise, in the days before the Lions play the New England Patriots in an international game on November 15. The fan fest’s music bill adds more Detroit names: techno pioneer Kevin Saunderson plays November 13, and rapper Big Sean performs November 14. Further reading Wikipedia: Mom’s Spaghetti Image: Michael Barera, CC BY-SA 4.0 via Wikimedia Commons This article was produced with AI assistance and reviewed by our Editorial Desk. How we work.",
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