---
title: "Humble Bundle launches a redesigned website, putting its $14.99 Humble Choice subscription up front"
url: https://badiyaa.com/humble-bundle-website-redesign-choice/
published: 2026-11-13T02:00:00+00:00
modified: 2026-11-13T02:00:00+00:00
section: Gaming
publisher: Badiyaa
---

# Humble Bundle launches a redesigned website, putting its $14.99 Humble Choice subscription up front

Humble Bundle has launched a redesigned website that leads with its $14.99 Humble Choice subscription and promises 'the same Humble' underneath.

Humble Bundle has switched on a redesigned website, greeting visitors with a banner that reads “Welcome to the new Humble Bundle!” and a promise underneath: “A new look, same Humble you know and love.” The pay-what-you-want games store, which turns 16 on November 24, is betting that the familiar parts of its business carry over intact while the storefront around them changes.

The front page now opens on Humble Choice, the monthly subscription, which the site lists at $14.99 a month. Humble says annual subscribers pay less than $13 a month, that members save up to 20 percent in its store and that 5 percent of each Choice membership goes to charity. November’s Choice lineup leads with The Outer Worlds 2 and Mafia: The Old Country.

## What sits on the new front page

Below the subscription pitch, the redesigned homepage runs a featured strip of single-game deals, a rotating bundle section and a games grid. When we checked on November 12, the bundles included a Resident Evil collection, a Singles Day celebration of Chinese games and a bundle of tech certification books. The site still keeps a block on charity, saying Humble has been “raising money for charity in everything we do” since its founding in 2010.

Humble has not posted a public changelog on the homepage explaining what moved where, so long-time users are finding their way around the new layout by feel. The core promise in the banner, that it is the same Humble underneath, is the company’s own framing.

## A timeline of Humble’s big changes

The redesign is the latest step in a 16-year run of reinventions. Here is how the company got from a one-off indie sale to a subscription storefront:

- November 24, 2010: Wolfire Games’ Jeff Rosen and colleague John Graham launch the first Humble Indie Bundle, letting buyers name their price and split it between developers and charities such as Child’s Play and the Electronic Frontier Foundation.

- December 2010: a second bundle raises $1.8 million, and Humble is spun out as its own company soon after.

- November 2013: a standalone Humble Store opens for single-game sales, with 10 percent of revenue going to charity.

- October 2015: the Humble Monthly subscription launches, with 5 percent of fees going to charity.

- October 2017: Humble is acquired by Ziff Davis.

- December 2019: Humble Monthly becomes Humble Choice.

- 2021: a planned redesign that would have removed the free charity slider is reversed in May after pushback from developers and buyers.

That 2021 episode is the useful comparison. The last time Humble overhauled its site, the change users noticed first was not the look but the money: how much of a purchase could go to charity. Humble backed down within weeks, then in July 2021 set a floor so that between 15 and 30 percent of a purchase stays with the storefront. So far the new design keeps the 5 percent charity share on Choice in plain view on its front page.

## Why a storefront redesign matters to players

For buyers, a store’s layout decides what gets seen. Humble’s homepage now puts the subscription first, ahead of bundles and individual deals, which signals where the company sees its steady income. By the site’s figures, an annual Choice member saves at least $1.99 a month against the $14.99 monthly price, or at least $23.88 a year (12 times $1.99).

For more on PC game pricing this month, see our story on [Warhammer Survivors launching on Steam at $7.99](https://badiyaa.com/warhammer-survivors-steam-launch-price/), and our roundup of the [Golden Joystick Awards 2026 winners](https://badiyaa.com/golden-joystick-awards-2026-winners-resident-evil-requiem/). Humble’s November Choice games stay available to subscribers until the December lineup replaces them.

## Further reading

- [Wikipedia: Humble Bundle](https://en.wikipedia.org/wiki/Humble_Bundle)

*Image: Brian Wong, CC BY-SA 2.0 via Wikimedia Commons*

*This article was produced with AI assistance and reviewed by our Editorial Desk. [How we work](https://badiyaa.com/editorial-policy/).*