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    "headline": "Can’t find a NeeDoh? Kids are making their own squishies instead",
    "description": "With the viral stress toy still selling out, homemade squishy tutorials are pulling in millions of views. Here's what to know before you try one.",
    "datePublished": "2026-10-12T07:40:00+01:00",
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    "keywords": "Crafts, Kids, NeeDoh, Squishy toys, TikTok trends",
    "articleBody": "If you have tried to buy a NeeDoh this year, you already know the problem. The squishy stress toys keep selling out, shops limit how many each customer can buy, and resale listings for something that normally costs between $3 and $15 have climbed into the hundreds. So children, and quite a few parents, have started making their own. Homemade “NeeDoh cube” and “dumpling squishy” tutorials are now a genre of their own on YouTube and TikTok. One short version of the craft has passed 1.9 million views, and longer step-by-step videos, like the one below, keep appearing every day. The appeal is easy to understand. NeeDoh, made by the Massachusetts toy company Schylling, launched in 2017 as “The Groovy Glob” and sold out within a month. Its firmer, square sibling, the Nice Cube, became the breakout star. Sales took off again from late 2025, driven largely by TikTok, and by early 2026 Google searches for the toy hit an all-time high. Schylling has said it sold through a whole year’s planned inventory in the first nine weeks of 2026. What the DIY videos get right This tutorial, from the craft channel Helena’s Craft, walks through making a cube-style squishy and a dumpling-shaped one at home, then tests them side by side. It is calm, cheap and very watchable, the kind of video that turns a rainy afternoon into a project rather than a trip to three sold-out shops. There is something genuinely nice about the trend. A toy that has become scarce and expensive is being replaced by something children make themselves, out of everyday materials, and they get to customise colours and shapes the shop versions never offered. That is a better lesson than queuing for a restock. What parents should keep in mind Homemade squishies are not the same product. They will not have the same feel or durability, and some fillings make a mess if a seam splits, so it is worth doing the craft with an adult nearby and on a surface you do not mind cleaning. The bigger safety issue is heat, and it applies to shop-bought toys too. Hospitals have reported burns after children microwaved NeeDohs to make them softer; in one case an Illinois mother said a microwaved Nice Cube exploded and burned her nine-year-old. Schylling says microwaving, heating or freezing the toys is dangerous, and it has worked with TikTok to remove videos encouraging it. Whatever version you end up with, keep it out of the microwave. Schylling has also warned about counterfeit NeeDohs sold through online marketplaces, so if you do find one for sale, buy from a recognised retailer. Or get the scissors out. Further reading NeeDoh — Wikipedia Fidget toy — Wikipedia Stress ball — Wikipedia Image: MissLunaRose12, CC BY-SA 4.0 via Wikimedia Commons This article was produced with AI assistance and reviewed by our Editorial Desk. How we work.",
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